The present work demonstrates that the twisted intramolecular charge transfer (TICT) and Intramolecular charge transfer (ICT) process can be achieved by structural modification of a molecule. The DMMC (2-(4-(dimethylamino)benzylidene)malononitrile) and DMDC (2-(4-(dimethylamino)benzylidene)malononitrile) exhibit TICT and ICT state respectively via structural modification at the ground state. Solvent-dependent fluorescence enhancement of these molecules is monitored by comparing the relative intensity of locally excited (LE)  and ICT emission band from excitation wavelength and concentration-dependent study.Both molecules display the ICT emission process at excited state depending upon excitation wavelength and concentration in solution. Interestingly, aggregation behaviour is also observed during excitation wavelength and concentration-dependent study in H2O. Solvent and excitation wavelength-dependent quenching and enhancement of fluorescence properties are also observed. Dipolar state and molecular orientation may play an important role in excitation and concentration-dependent fluorescence process in solution.